We at Applause are proud to collaborate, and work alongside with, many talented suppliers in the events industry. The success of every event is due to the accumulation of the expertise of the many suppliers and services across different fields, working in sync to create the perfect experience.
The knowledge of our suppliers, then, is highly valuable, especially to YOU. That’s why this blog was written by our guest blogger, and trusted professional caterer, ACC Catering. Read on to find out the best tips on picking the right professional caterer, straight from those who are in the know.
Five Important Tips – That will help you pick the right professional caterer
1. Interest and personal attentiveness in your needs
How involved and approachable a caterer is at the beginning of your first meeting will give insight into how the overall event will be executed. The caterer should learn all they can about the event and client in the first initial conversations in order to help them deliver a faultless event. The more questions asked by the caterer the better the overall outcome for your special day. Product and service are two of the key elements when opening a catering business.
If the caterer is not concerned about the product or the service there is something wrong. Caterers all over the world will pride themselves with the “best food” or the “freshest ingredients” this is all very important, but the caterer must also be able to return calls and introduce new ideas to win the title for No.1 caterer. Every detail is important and every concern from a client must be answered by the caterer promptly. If a caterer is not asking questions, they could simply just be looking for the events that are bringing in the big dollars, rather than focusing on an exceptional outcome.
2. Skill in handling your particular type of event
The world is full of a large array of caterers that specialize in all types of events. A long history in business with a proven track record of delivering exceptional events, is at the top of the list when looking for a great caterer.
If you are looking for a particular caterer for a specific event, it is important to ask lots of questions. There are plenty of caterers out there who will promise their clients the world, when really the caterer is only trained in one type of event, for example: boutique social events, large corporate events, intimate weddings, etc.
It is important to look at caterers previous events. Are these events similar to something you would like to hold? You need to be specific and clear about your needs. If you don’t make yourself clear, some caterers will do what is best for their business when really they should be doing what is best for you. It is YOUR event, they are working for YOU. Organization and thoughtfulness is a key trait to look out for when choosing a caterer.
3. Flexibility in terms of menu options and requirements
All caterers have a standardized menu that they can mould to the requirements of their clients. They can substitute certain items, allowing them to be completely flexible. Yes this is important, but what you want is a stand out caterer who will go above and beyond to help create a menu that is right for you. These caterers can create and match a seamless menu to your budget that includes all dietary requirements. A top caterer will accustom their menus to your wants but will also have a team who can execute the overall product on the day of the event. You must ask all your questions when you first meet your caterer to make sure that they will be the right fit for you.
4. Ability and readiness to provide tastings
In order to understand what a caterer is capable of or what their menu tastes like, it is important to organise a tasting to be introduced to all the menu options. The caterer is there to help you find a menu that fits your particular event.
Tastings are regular procedures all caterers deal with. Tastings help the client and the caterer to overview and answer all underlying questions about the flavour and presentation of the food. All caterers have different abilities; this is why you must be clear as to what you desire. You may have certain requirements that must be considered before finalizing your menu, this is why it is important communicate with your caterer. It is essential to consider all options at the tasting this will help diminish all apprehension about the menu before the special day.
5. Knowledge and familiarity with venue and ability to provide a range of venues to suit
Not all caterers offer a range of venues or are familiar with operating in a multitude venues and settings. Some venues may have certain restrictions when it comes to particular events and clients requirements.
This is why it is important to clarify with the caterer that they are accustomed to the particular venue you have chosen for your event or ask if they know of any venues that would suit.
ABIA awarded ‘2017 Australian Caterer of the Year’ – ACC Catering is the only Melbourne based catering company that runs a standalone venues, Melbourne Venues where they promote venues that they work alongside. This website is complete directory of “Melbourne’s most unique and captivating venues”. This allows ACC Catering to offer a range of unique venues whilst being familiar with all venue requirements, this paired with ACC Catering’s exceptional food and service will create a stress free event with a single point of contact.
“Oh, Nina, what a lot of parties. Masked parties, Savage parties, Victorian parties, Greek parties, Wild West parties, Russian parties, Circus parties, parties where one had to dress as somebody else, almost naked parties in St John’s Wood, parties in flats and studios and houses and ships and hotels and night clubs, in windmills and swimming-baths, tea parties at school where one ate muffins and meringues and tinned crab, parties at Oxford where one drank brown sherry and smoked Turkish cigarettes, dull dances in London and comic dances in Scotland and disgusting dances in Paris … and now, a party in a concussion ward …”
Thus did writer Evelyn Waugh portray Britain’s Bright Young Things, the premier party animals of the 1930s, in a searing indictment on a generation of work-shy, absinthe-swilling, upper-class gadabouts. Eighty years on public outrage at the shameless pursuit of pleasure has not diminished – but a recent focus group (allright, my neighbour) suggests we’d all rather dance in a tequila fountain than go to work today.
With whom would you prefer to spend an evening: enterprising hedonists or disapproving wowsers? Thought so.
Then, as now, partygoers have all the fun. And just as there are professional partygoers, there are professional party planners. And you, dedicated sybarite, are going to need one.
Party. The word symbolises – indeed, defines – fun. So synonymous with fun is this five-letter word that ‘party’ is now not only something you attend but something you do: “Let’s party!”
Let’s party! Two words from which much champagne pours (with a nervous-breakdown chaser as preparations begin). Now, the immutable laws of physics decree that nothing spoils a good time more than hard work, which is why people-who-party hire party-people to launch their good ship Good Time. It makes perfect sense to pay the pros to hoist, haul and heave-ho: you’ll need plenty of wind in your sails to steer the evening to its final port of call.
Today’s party says as much about you as your guests will if things aren’t up to scratch. Do you care about your guests’ enjoyment, comfort and wellbeing? Will you be remembered for good taste and savoir faire or dips, chips and tinnies?
The Golden Rule: throw money at the problem.
Discount spumante and lumpfish roe might save tuppence ha’penny now but the rank whiff of Cheap Host will dog you into the next life. And you can’t put a price on dignity. The aim of your salon/knees-up/bacchanalia is to generate goodwill and enjoy a cracking good time. Thoughtful details will be noticed – flowers, quality tableware, linen napery, fine cuisine, and a thoughtful beverage selection that aids social intercourse but won’t reduce the ebullient to imbecilic.
Veterans from the party trenches agree it’s virtually impossible to host an elegant soiree on your own. Event managers recommend hiring professional wait staff if the number of guests exceeds 20, particularly if you plan to serve cocktails. There’s no point offering a full bar to a big crowd if the host is forced to spend all evening behind it.
Music is a vital – this cannot be overstated. While you may be tempted to use the hired stereo to showcase your idiosyncratic taste, a gracious host will leave the M?t?rhead CDs at home – along with anything else in the aural-trauma genre – in the interests of public safety (and potential litigation).
Social observers have speculated that Ben Ean and beer nuts were considered sufficient amusement thirty years ago because nobody thought to call the caterer.
Ten years later we simply wouldn’t entertain without expert input.
Today we simply wouldn’t risk the shame brought on by a DIY do.
By recognising your strengths (amusing conversation) and limitations (soufflé), you’ll find it easy to relinquish control to a caterer. An event expert will encourage creative input, and consult on logistics, venues, themes, décor, menus, refreshments, service, staff and entertainment.
A specialist helps you streamline, enhance and visualise your ideas and works collaboratively to bring the party to life – so you can be life of the party.
Let your imagination lead you to unexpected places: turn the office loose at an amusement park; say “I do” on a Docklands cruise aboard a restored Sydney ferry; launch your product in a labyrinthine 19th-century cellar; blow out your birthday candles at a country race meet; launch next season’s collection amid a collection of classic cars; toast your good fortune beneath the soaring dome of a heritage-listed city landmark; or host a party at home – then rock up on a Harley.
A good event consultant can supply everything you never thought of for grand or intimate gatherings, including security, kid’ activities, audio-visual and staging technology, live music, DJ, and equipment hire.
Now you know the why of event catering. Now decide the when.
Peter Hayton spends the year staging major catering events – his client résumé includes the Rolling Stones, Cirque de Soleil and England’s Barmy Army. With an amazing selection of Melbourne venues, Peter and his team at Advanced Catering Concepts are able to create any size event you desire. Peter is based in Cheltenham, Melbourne, Australia, and can be contacted on: 03 9555 4000
15 February 2017
Peter Hayton Offers His Top 10 Tips To Help You Find A Caterer Or Catering Company In Melbourne That Will Meet Your Expectations
Hosting An Event And Need To Find A Melbourne Catering Company? Peter Hayton Offers His Top 10 Tips To Help You Find A Caterer Or Catering Company In Melbourne That Will Meet Your Expectations.
I work in catering in Melbourne, a city with an international reputation for the best in cuisine. Naturally, Melburnians are demanding so Melbourne catering companies have to be on the ball.
Regardless of the style of event you are planning, and no matter where in the world you are, these tips can apply to finger food catering, corporate catering, function catering and party catering events.
Caterers need to work with you, their role is to share the vision of your event, contribute to the planning and give you the confidence that they will deliver to the level you desire. When you are at the stage to consider your venue or wedding venue is the perfect time to instruct a caterer.
To find the caterer to perfectly complement your event, you should consider the following:
- Previous success: A good caterer will be proud of their portfolio of events and be happy to show you examples.
- Creativity: Your event needs to reflect what you want, a good caterer works with you to enhance and contribute ideas to your event.
- Vision: A good caterer is able to understand what you want to achieve and work towards your goals, not force you to accept their ideas.
- Food quality: Insist on sample dishes to test the quality of their cuisine.
- Food preparation: Ask for a tour of their premises and to see the kitchen in action.
- Detail: The devil is in the detail. You are planning an event in which everything must work seamlessly – this takes detail and planning.
- Personality: You will be working closely with your caterer, so you need to hit it off.
- Delivery: Ensure they are able to turn up, set up and deliver to your expectations.
- Size does matter: a good catering company will be able to give you specific details regarding staff requirements.
- On call: You should be able to reach your caterer and speak to them throughout during the lead up to and on the day of your event.
Peter Hayton of ACC Advanced Catering Concepts has established his catering business by providing quality creative catering. Peter spends the year staging major catering events – his client résumé includes the Rolling Stones, Cirque de Soleil and England’s Barmy Army. With their exclusive selection of extraordinary Melbourne venues, Peter and his team are able to create and manage any size event you desire.
Peter is based in Cheltenham, Melbourne, Australia, and can be contacted on: 03 9555 4000.